Q4 2020 Fashion Games Performance on iOS in Latin America

As the year 2020 came to a close, the fashion gaming category on iOS saw varied performances across its leading titles in Latin America. Data from Sensor Tower provides insights into how these games fared in terms of downloads, revenue, and weekly active users.

The beloved Covet Fashion: Dress Up Game by Crowdstar LLC experienced a fluctuation in downloads, peaking at 7K in late December. The game's weekly active users showed a similar trend with a rise to 29K in late November, before stabilizing at around 26K towards the end of the quarter.

Project Makeover from Magic Tavern, Inc. demonstrated an impressive surge in both downloads and weekly active users, with downloads rocketing to 288K in the final week of December. Its active users mirrored this escalation, jumping from 31K in mid-November to an astonishing 352K by the year's end.

CRAZY STYLE LTD's Super Stylist Fashion Makeover maintained a steady increase in revenue, culminating at $5.5K in the last week of December. The game's downloads and active users saw a slight uptick, ending the quarter with 17K downloads and 98K weekly active users.

Eye Art: Perfect Makeup Artist by AppDancer witnessed a notable peak in downloads at 29K in mid-October, followed by a decline and then a rebound to 9K by the end of December. The weekly active users showed a similar pattern, peaking at 22K in the same period and closing the quarter at around 10K.

Lastly, King's Diamond Diaries Saga saw modest revenue growth throughout the quarter, reaching $846 in the final week. Downloads and active users experienced minor fluctuations, with the game concluding Q4 with 309 downloads and nearly 1.2K weekly active users.

For more detailed insights and performance metrics, Sensor Tower's platform offers a comprehensive look at the app marketplace.